1. How to Craft Web Copy

    Web Content Done “Write”: How to Craft Web Copy

    Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen. Fortunately, many considerations taken when writing even the most trivial of texts can directly help…

  2. Corporate Culture: Marketing Your Company from the Inside Out

    “If your company is an engine, think of culture as the lubrication that makes all the parts work together.” Matt Certo, Formulaic You’ve probably heard it before but it’s a lesson worth repeating: establishing a strong corporate culture is vital to its success. The hours spent strategizing and planning corporate culture, incorporating defined values into everyday…

  3. It All “Ads” Up: How Do I Use Facebook Ads?

    More than just a place to keep in touch with old college roommates and Aunt Joanie (you really should call more, you know), Facebook has become quite the marketing tool for companies around the world. Offering a free marketing channel allowing potential customers the chance at product discovery and fans the ability to interact and…

  4. Are Company Videos Worth the Investment?

    Grab your popcorn and “small” soda (that’ll be $25.68, please): your brand could be in the movies, kid. Only, we’re skipping the silver screen for a venue that’s universally available in pockets, purses and laptops from here to Timbuktu. With many free video hosting options literally at your fingertips, creating company videos has never been…

  5. Spinning a Yarn: The Science of Storytelling

    From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing…

  6. Nintendo Mario

    How Clear Marketing Helped the Nintendo Switch Avoid a Game Over

    Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t…

  7. LinkedIn Image Dimensions Update

    Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately,…

  8. Foxtail Coffee Co.: Stirring Up a Buzz

    Few things stir my soul more than my first cup of coffee in the morning. It’s a full-sensory experience– aromatic grounds and cool cream, the sound of grinding beans, the almost-too-hot first sip and artistic aesthetics of a cup that’s poured just right. I could go on, but I’m getting thirsty and my leg has…

  9. How #Brands Can Use Hashtags for Big Wins

    For many, hashtags are an enigma–a social media buzzword along the likes of “virality” and “geotagging.” However, this method of virtually labeling and grouping terms has become valuable enough to warrant the attention of any modern businessperson. Though a pop culture punchline, hashtags are an essential tool for multinational brands to small businesses, car manufacturers…

  10. Findsome & Winmore Growth

    Findsome & Winmore Experiences Exceptional Growth In 2016

    ORLANDO, FLA. (Jan. 11, 2017) – After experiencing unprecedented growth in 2015, Findsome & Winmore, the classic digital marketing agency that helps clients “find and win” new customers, had a successful 2016 with the addition of new employees and new clients. The agency, which just wrapped up a prosperous fourth quarter, announced today the addition…

  11. Wikipedia for Business

    Does Your Business Belong on Wikipedia?

    You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?”…

  12. Design Trends

    Design Trends to Leave and Embrace in 2017

    From your favorite small-time, local podcast to the mocha-peddling monolith you frequent for non-fat cinnaspice lattes, every brand relies on design. Regardless of size, industry or language, the visual medium never loses its importance, and it’s something that we, as creatives, pay special attention to at every opportunity. Yes, we’re the annoying people who overanalyze…

  13. 5 Tips for Navigating Trade Show Press

    Participating in an industry trade show can be an excellent tactic for getting your company, product or service in front of a targeted group of key influencers. While trade show participants most certainly understand the importance of having a presence on the show floor, many feel at a loss when it comes to interacting with…

  14. Volunteer

    ThanksGIVING: Clients Who Inspire Through Charity

    Thanksgiving, a holiday generally involving expressions of gratitude, charitable acts and lots and lots of turkey, has been a popular staple for many years. It definitely has a way of bringing out the best in people, inspiring some individuals to want to give and help those that are in need. Luckily for us at Findsome…

  15. Baldwin Park Streets

    A Non-Resident’s Guide to Baldwin Park

    Baldwin Park is sort of a world between worlds. Nestled near Downtown Orlando, up the road from UCF and a bike ride from the Audubon Park Garden District, Milk District, Mills 50 and more, this big-little neighborhood is basically the cold cuts in a best-of-Orlando sandwich. But what’s actually within this suburban sanctuary? As it…

  16. Typewriter

    Should I Double Space After a Period?

    Nope. No, you absolutely should not. OK, so there’s more to it than that, and some of you may have no idea that this is even an issue. Let me explain a bit. Double spacing after a period was once the norm in the days before computers and modern printers were standard office equipment. When…