Book Review – The Power Formula for LinkedIn Success

LinkedIn, the social networking site for professional networking, has been in the news lately as its recent IPO reminded investors of the dot-com days.  The site has been continuing to accelerate in size and stature as it recently achieved a very admirable milestone: 100 million in registered users.  While this does pale in comparison in size to Facebook, LinkedIn is generally regarded as being more useful and valuable to professionals looking to network with one another.

But even as LinkedIn has continued to become more and more pervasive in the business world, it is not altogether clear who is using the service well.  The site is somewhat intricate, highly customizable, and potentially overwhelming.  This confluence of factors makes the timing of author Wayne Breitbarth’s book, The Power Formula for LinkedIn Success, very favorable for business professionals.

Breitbarth writes the book from an interesting perspective.  He doesn’t approach the subject from a highly theoretical angle as many author/consultants do.  The book, rather, chronicles his actual story in using the service to help sell office furniture in Milwaukee, Wisconsin.  As he invested more time and learned more about the system’s inter-workings, the “Power Formula” ultimately arose.  As he experienced some success, he began helping others use LinkedIn by sharing elements of his formula.  This eventually led to Breitbarth conducting seminars for others and eventually writing this book.  The author’s story is one that most business professionals can relate to which, in turn, makes the book very interesting to readers.

Someone who has casually spent a number of years on LinkedIn will learn a great deal, but it appears that the book was really written for skeptics of the service.  Wayne makes it clear that he was once one himself (you can see Wayne alluding to his initial skepticism in some of the videos on his Website:  Whatever the audience, however, the book is very practical in nature.  A handful of the ideas and tips that the reader will grasp include:

The book leaves very little to be desired in terms of using LinkedIn effectively.  It is a reference manual, a user guide, and a comprehensive tip sheet all in one easy read.  And the fact that Wayne’s story is so relatable makes you want to jump right in and get started.  We recommend it highly.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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