Measuring Readership

I had an interesting question today about how one measures the subscriber base of a blog. RSS is key, which I posted a bit about several weeks ago. Once it’s enabled within a blog, a few indicators can help you get your arms around the numbers.
I happen to use Bloglines, which gives me the number of Bloglines users that happen to be subscribers to our blog. We also have an account over at Feedburner which gives us circulation figures on how many users (Bloglines, Yahoo, Google, etc.) are requesting our RSS feed on a regular basis. This number is an interesting one to watch grow as we post more and more.
By the way, if you’re interested in subscribing to our blog, our link can be found here.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age. Findsome & Winmore helps organizations find and win customers through Web development, mobile app creation, branding, social media marketing, search marketing, and anything else that might help clients grow. You can follow him on Twitter at @mcerto.

Leave a Comment

Your email address will not be published. Required fields are marked *