New Addiction for Snoops and Egomaniacs

Just saw the link for ZoomInfo over on Micropersuasion and was pretty impressed with this tool. It appears to be a Web 2.0 ‘people research’ tool. Many of us probably wouldn’t admit that we ‘Google ourselves’ to see what’s been written about us or, (cough-cough) Google other people to snoop. But for those of us who have done so, this tool will be your newest fetish.
It appears as if this tool harvests all that has been written about individuals on the Web and then intelligently ‘builds’ profiles for them based upon where they work, awards they have won, and affiliations they maintain. The site also presents the Web links from which the information is compiled.
Aside from the ego factor, the business implications for this could be potentially very significant. The site is touting premium memberships (with deeper results) organized around recruiting, prospecting, and business (i.e. competitive) intelligence.
Powerful stuff and a great example of Web 2.0 at work.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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