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Joel has some candid comments and thoughts on why working with Dell feels a bit like buying a used car. He also has some interesting thoughts on the notion of segmenting customers within a Web site.

About Matt Certo

Matt Certo is founder and CEO of Findsome & Winmore, a digital marketing agency based in Orlando, FL. He is also the author of FOUND: Connecting with Customers in the Digital Age and Formulaic: How Thriving Companies Market from the Core.

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