Brand Strategy
Brand Audit
A structured review of all your brand’s touchpoints, visuals, and messaging.
What it is:
A Brand Audit is a quick diagnostic tool to assess how your brand is currently performing. Rather than an exhaustive study, this version offers a simple evaluation of positives and negatives—what’s working, and what’s not.
It’s ideal for teams seeking clarity at the start of a branding project or considering a refresh. The audit prompts reflection on visuals, messaging, tone, and public perception.
This light-touch approach surfaces opportunities and gaps without getting lost in complexity. Think of it as a high-level pulse check for your brand. A Brand Audit is a comprehensive evaluation of how your brand is performing — both internally and externally. It assesses visual identity, messaging, customer perception, competitive differentiation, and consistency across all touchpoints. The goal is to understand where your brand is strong, where it’s weak, and where gaps or misalignments exist.
This framework isn’t just about design critiques or logo tweaks. It examines the full ecosystem of your brand: how it shows up in digital channels, what employees believe it stands for, how customers describe it, and how it stacks up in your industry.
Brands that undergo regular audits tend to adapt better to market changes and avoid costly drift. By turning assumptions into data-backed insights, the Brand Audit creates a foundation for smarter strategy and better execution.
Use it when:
- Before a rebrand
- During annual planning
- When there’s inconsistency across channels
Why it works:
- Surfaces brand fragmentation
- Improves design consistency
- Creates alignment
Want us to audit your brand’s presence?