Thought Leadership

Content Image for Navigating the Importance of Up-to-Date Business Listings for Local SEO

Navigating the Importance of Up-to-Date Business Listings for Local SEO

Have you recently relocated your business? Embarked on a rebranding journey with a shiny new name? Perhaps you’ve expanded into new locations? While these changes are undoubtedly exciting, there’s...

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Content Image for Your Environment is Everything: Why Environmental Branding Matters for Your Office

Your Environment is Everything: Why Environmental Branding Matters for Your Office

The most significant brands in history accomplish an extraordinary feat: They communicate essential truths about a business, team, or product, often with little more than a logo and a specific color palette....

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Content Image for Does Your Business Have a Landing Page Optimized for Lead Generation?

Does Your Business Have a Landing Page Optimized for Lead Generation?

When it comes to lead generation, your landing page is key. It’s the first impression potential customers will have of your business, so it’s important to make sure it is well-designed and...

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Content Image for Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

In the dynamic world of marketing, staying ahead requires innovation. Artificial intelligence (AI) offers a transformative toolset for marketing agencies to enhance client services. This blog explores...

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Content Image for Pressing "Pause" For a More Thoughtful, Deliberate, Honest Life

Pressing "Pause" For a More Thoughtful, Deliberate, Honest Life

One symptom of modern life is that everything is instant. Our unfettered access to the internet has allowed for instant “knowledge” –– if you can even call it that –– putting us just a simple Google search...

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Content Image for This is Huge: Why We're Betting Big on Content Marketing

This is Huge: Why We're Betting Big on Content Marketing

Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...

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Upgrading from Google Analytics to GA4

If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting...

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Content Image for AI is Here. Are We Ready For It?

AI is Here. Are We Ready For It?

Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...

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Content Image for Getting it Right: Why Audience Segmentation Matters

Getting it Right: Why Audience Segmentation Matters

In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...

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Content Image for 2023: Time for A Marketing Gut Check

2023: Time for A Marketing Gut Check

For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...

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Content Image for Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again

Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again

“What’s been inspiring you lately?” This is what my colleague and Findsome & Winmore founder, Matt Certo, asked me before our conversation for a recent episode of the Brand Narrative podcast.  ...

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Content Image for Is It Time to Give Reddit Some Credit? 

Is It Time to Give Reddit Some Credit?

At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on...

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