Thought Leadership

Content Image for This is Huge: Why We're Betting Big on Content Marketing

This is Huge: Why We're Betting Big on Content Marketing

Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...

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Content Image for Upgrading from Google Analytics to GA4

Upgrading from Google Analytics to GA4

If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting...

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Content Image for AI is Here. Are We Ready For It?

AI is Here. Are We Ready For It?

Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...

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Content Image for Getting it Right: Why Audience Segmentation Matters

Getting it Right: Why Audience Segmentation Matters

In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...

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Content Image for 2023: Time for A Marketing Gut Check

2023: Time for A Marketing Gut Check

For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...

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Content Image for Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again

Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again

“What’s been inspiring you lately?” This is what my colleague and Findsome & Winmore founder, Matt Certo, asked me before our conversation for a recent episode of the Brand Narrative podcast.  ...

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Content Image for Is It Time to Give Reddit Some Credit? 

Is It Time to Give Reddit Some Credit?

At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on...

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Content Image for Doing More With Less: 3 Ways to Effectively Repurpose Marketing Content

Doing More With Less: 3 Ways to Effectively Repurpose Marketing Content

In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence...

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Home Sweet Homepage

As advancements in technology continue to develop, companies must find relevant ways to stay connected with the public. One of the strongest methods to create and maintain open communication with your...

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Content Image for How To Celebrate Pride on Social Media: Best Practices for Brands

How To Celebrate Pride on Social Media: Best Practices for Brands

June is known as Pride Month, a time to celebrate, raise awareness, and show support for the LGBTQ+ community. And as consumers have grown to expect transparency and authenticity from the brands they support,...

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Content Image for How Marketing Agencies Can Help Your Brand Soar to New Heights

How Marketing Agencies Can Help Your Brand Soar to New Heights

Working with a marketing agency unlocks multiple opportunities to reach your company’s goals. How? Because when you hire an agency, you’re getting the collective expertise of not just one person—but an...

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Content Image for Proven SEO Tactics to Increase Your Website Rankings

Proven SEO Tactics to Increase Your Website Rankings

Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is often misunderstood. Clients often come to us asking for “SEO services” to make their...

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