This is Huge: Why We're Betting Big on Content Marketing
Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients...
Keep Reading
Upgrading from Google Analytics to GA4
If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting...
Keep Reading
AI is Here. Are We Ready For It?
Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism...
Keep Reading
Getting it Right: Why Audience Segmentation Matters
In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy...
Keep Reading
2023: Time for A Marketing Gut Check
For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky,...
Keep Reading
Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again
“What’s been inspiring you lately?” This is what my colleague and Findsome & Winmore founder, Matt Certo, asked me before our conversation for a recent episode of the Brand Narrative podcast. ...
Keep Reading
Is It Time to Give Reddit Some Credit?
At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on...
Keep Reading
Doing More With Less: 3 Ways to Effectively Repurpose Marketing Content
In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence...
Keep Reading
Home Sweet Homepage
As advancements in technology continue to develop, companies must find relevant ways to stay connected with the public. One of the strongest methods to create and maintain open communication with your...
Keep Reading
How To Celebrate Pride on Social Media: Best Practices for Brands
June is known as Pride Month, a time to celebrate, raise awareness, and show support for the LGBTQ+ community. And as consumers have grown to expect transparency and authenticity from the brands they support,...
Keep Reading
How Marketing Agencies Can Help Your Brand Soar to New Heights
Working with a marketing agency unlocks multiple opportunities to reach your company’s goals. How? Because when you hire an agency, you’re getting the collective expertise of not just one person—but an...
Keep Reading
Proven SEO Tactics to Increase Your Website Rankings
Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is often misunderstood. Clients often come to us asking for “SEO services” to make their...
Keep Reading