Embracing Negative Reviews
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd’s Urban BBQ Pigzza...
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The Anatomy of A Higher Education Student Recruitment Campaign
In this episode of the Brand Narrative podcast, the team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign. Links discussed include:...
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The Link Between Brand and Core Values
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm’s brand journey, the importance he places on core values, and how those factors...
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The Power of Sending a Daily E-mail to your Customers
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed...
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Golf Legend Annika Sorenstam on Being a Brand Ambassador
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....
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Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...
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Product Placement in Yellowstone and Emily and Paris
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...
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Ideas We Love: E-mail Newsletters
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
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How to Navigate a Brand Crisis
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...
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Personal Brand with Dan Patrick
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting)...
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Brand Building Through External Relations
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn)...
Keep ReadingThe Power of "Laddering" in Marketing
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while...
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