Golf Legend Annika Sorenstam on Being a Brand Ambassador
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....
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Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...
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Product Placement in Yellowstone and Emily and Paris
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...
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Ideas We Love: E-mail Newsletters
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
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How to Navigate a Brand Crisis
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...
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Personal Brand with Dan Patrick
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting)...
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Brand Building Through External Relations
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn)...
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The Power of "Laddering" in Marketing
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while...
Keep ReadingThe 4 Ps: Understanding the Marketing Mix
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has...
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Formulaic: An Introduction to the book
In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic...
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Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ
In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd’s on brand lessons from the restaurant world. Links discussed include: Pig Floyd’s Urban BBQ Beyond...
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Case Study: How to Change Your Company's Name
In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing...
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