Building a Brand That Feels Personal
La Matera owner Jon-Mark Craddock on founder-led marketing, craftsmanship, creating content beyond the product, and building a business around the life you actually want to live.
Keep Reading
Putting a Face to the Brand
Golfballs.com CEO Greg Palmer on showing up daily, getting comfortable on camera, and turning social media into a meaningful growth channel.
Keep Reading
How to Sell by Teaching, Not Pitching
Dan Rochon shares how educating customers, asking better questions, and building trust can create stronger relationships and more consistent sales.
Keep Reading
How Employee Engagement Drives Brand Mojo
In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but...
Keep Reading
The New Era of Direct Mail
In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights,...
Keep ReadingMarketing Coaching Call: Launching a Satellite Location
In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter...
Keep ReadingMarketing Coaching Call: Team Swelly :)
In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode...
Keep Reading
How Strategy Drives Brand Evolution
In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA)...
Keep Reading
The Power of the Handwritten Envelope
In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: The Brand Narrative podcast is produced and published...
Keep ReadingThe State of Tradeshow Marketing
In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: The Brand Narrative podcast is produced and published...
Keep Reading
Ideas We Love: Jingles, Dings, and The World of Brand Audio
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks...
Keep Reading
Embracing Negative Reviews
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Note: Some language in this episode is not safe for younger audiences.
Keep Reading