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Podcast

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Content Image for Embracing Negative Reviews

Embracing Negative Reviews

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd’s Urban BBQ Pigzza...

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Content Image for The Anatomy of A Higher Education Student Recruitment Campaign

The Anatomy of A Higher Education Student Recruitment Campaign

In this episode of the Brand Narrative podcast, the team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign. Links discussed include:...

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The Link Between Brand and Core Values

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm’s brand journey, the importance he places on core values, and how those factors...

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Content Image for The Power of Sending a Daily E-mail to your Customers

The Power of Sending a Daily E-mail to your Customers

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed...

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Content Image for Golf Legend Annika Sorenstam on Being a Brand Ambassador

Golf Legend Annika Sorenstam on Being a Brand Ambassador

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product....

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Content Image for Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives...

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Content Image for Product Placement in Yellowstone and Emily and Paris

Product Placement in Yellowstone and Emily and Paris

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows...

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Ideas We Love: E-mail Newsletters

Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.

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Content Image for How to Navigate a Brand Crisis

How to Navigate a Brand Crisis

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara...

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Personal Brand with Dan Patrick

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting)...

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Brand Building Through External Relations

In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn)...

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Content Image for The Power of "Laddering" in Marketing

The Power of "Laddering" in Marketing

In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while...

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