Brand Strategy
SWOT Analysis
A foundational tool to assess internal and external brand factors.
What it is:
SWOT Analysis is a strategic planning tool that evaluates your brand or organization’s Strengths, Weaknesses, Opportunities, and Threats. It’s a classic framework used to gain insight into internal capabilities and external conditions.
Strengths and Weaknesses are internal factors—like resources, processes, or team dynamics—while Opportunities and Threats look outward to market trends, competition, or regulatory shifts. Together, the SWOT matrix helps you identify where to double down and where to be cautious.
This framework is especially effective during strategic planning sessions or new initiative launches. It invites honest reflection and sparks discussion about where your brand really stands and where it can grow.
Use it when:
- During brand development
- Developing marketing strategy
- Leading leadership offsites
Why it works:
- Balances internal and external view
- Quick to complete and collaborative
- Useful across departments
Need help mapping your brand’s SWOT?