Impacting and empowering Orlando’s women leaders was the name of the game on Sept. 13, 2022. The 12th Annual Orlando Women’s Conference was held at the Dr. Phillips Center for the Performing Arts and featured Findsome & Winmore’s very own Chief Marketing Officer, Kelly Lafferman.
Kelly was invited to speak on a breakout panel titled “Define and Refine Your Brand.” Joining Maritza Martinez-Guerrero, Jill Vaughan and moderator Secily Wilson, Kelly emphasized the importance of having brand role models. Take time to recognize who and what you admire, and why. What draws you in? Answering these questions can be important as it relates to both who you want to be (your personal brand) and what you want to offer (your company’s brand).
“Speaking at events like these are important, because when I think about lessons I learned over the course of my career—it was often from women, whose stories made the biggest impressions on me,” Kelly said.
This year was Kelly’s third time speaking at the conference. She was previously both a panelist and a moderator, covering other aspects of branding.
As both a representative of Findsome & Winmore and women in leadership, Kelly believes strongly in community involvement. She works as a part-time therapist for individuals and couples at Agape Therapy Institute, a nonprofit outpatient mental healthcare organization. Kelly is also a founding member of the Board of Trustees for onePULSE Foundation.